This is from 2010, but I loved that people felt this way about Redgate Software. A lot of these words are things that we aim to express to each other and to customers.
Ingeniously Simple was a tagline that our founders aimed for with our first products. I still remember this and challenge developers to work towards this. However, I love these words being things that stand out: calm, dependable, Gold-Standard, Excellent, Trustworthy, even Love.
I have been proud to be a part of Redgate, and I want to ensure that customers not only get value from us for the money they spend, but that they want to, and like to, do business with us.
I have a copy of the Book of Redgate from 2010. This was a book we produced internally about the company after 10 years in existence. At that time, I’d been there for about 3 years, and it was interesting to learn a some things about the company. This series of posts looks back at the Book of Redgate 15 years later.
Voice of the DBA 
Comments
2 responses to “The Book of Redgate: What Our Customers Say”
As a 20 year user of Redgate products (primarily just SQL prompt) I can say its one hell of solid app
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agreed. When I get a new machine or work on a VM that doesn’t have Prompt, it’s almost crippling and very frustrating.
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