I do believe that Redgate has been very customer focused since it’s inception. I’ve worked with them in some capacity since 2002 and I’ve felt this along the way:

The next page has this statement:

We believe that if we do what is right for our customers then we will thrive.

I think that’s been true when we keep this in mind. The (relatively) few times we’ve started to do things for ourselves rather than thinking about customers, things haven’t worked out as well.

I think this sentiment is one that guides a lot of my life. Certainly inside Redgate, but also in the rest of my life. If I do what is best for another, or the world, often that works out well. It doesn’t mean I’m as efficient, profitable, less stressed, or anything else as I could be.

But I’m happier and I thrive.

I have a copy of the Book of Redgate from 2010. This was a book we produced internally about the company after 10 years in existence. At that time, I’d been there for about 3 years, and it was interesting to learn a some things about the company. This series of posts looks back at the Book of Redgate 15 years later.