I remember listening to an interview with Rick Reilly in the mid 2000s. He was the back page columnist for Sports Illustrated for years as well as a writer in various pieces. He talked about how he would lay on the couch in his office sometimes, trying to think of what to write. His kids would come in looking for attention, but couldn’t understand that Dad was “working”.
I had been writing the editorials at SQL Server Central and I could relate. Moving from 2 to 5 (eventually 6) editorials a week was a lot of work. It was stressful in a way I couldn’t imagine when I started writing them. I quickly realized that if I had to produce a new one every day, I was in trouble. There would be days I’d struggle. I needed to have a queue of pieces at least partially ready if I were going to manage this job and find balance with my family.
Recently I was listening to an interview with Lee Child, who writes the Jack Reacher series. He said that writing is both a creative endeavor and a job. It requires some inspiration and time, but it also requires you to buckle down and get to work. This is an area where delays are inevitable (everyone gets writer’s block) and if you aren’t thinking ahead delays will occur. Delays aren’t great for newspapers or other scheduled events.
SQL Server Central became a newspaper.
One of the things I did early on was start to enhance my powers of observation. There’s no magic here; it’s really a habit to look at things in your life in a different way. For me, this meant considering each question posted on the forums, each bug reported in SQL Server, each complaint/criticism/success through the lens of both telling a story and generalizing the wider issue.
I learned to write about what I experienced by seeing the experience as a source of inspiration.
I started keeping notes. First in a text file, then OneNote, then Evernote, and today, Joplin. As I would see something interesting in the world, I’d make a note, copy a URL, write a sentence or two. I then regularly go back and flesh out these ideas and add to them. It’s similar to the recommendations I make for blogging: make notes, expand those later.
The job part of this was making time to write on a regular basis. I used to try and write every day. I had some success, but I also learned some days I struggle to articulate my thoughts. Rather than struggle, I learned to just abandon the effort and go do other work, or sometimes, go to the gym or get away.
The flip side of that is that when I feel the writing is flowing, I write more. I don’t stop after one editorial (or blog) and I’ll try to tackle another one or two. If I struggle with one topic, I may find another easier, so I flip through notes and keep trying to get another one when I am in the mood to write. I sometimes find I can write 3 or 4 in a day and then not do much writing for another few days.
Many of you reading this do technical work. You work on systems, or in code, or both. However, the world is changing. I started this piece with the 25th anniversary of SQL Server Central in mind, but really, AI is front of mind. I’ve had 3 conversations today about AI stuff, and the one thing that stands out is communication and clearly expressing yourself if crucial to getting AI to work well for you.
Learn to write better. It helps in your communications with humans and with AI LLMs.
Steve Jones
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