This is from 2010, but I loved that people felt this way about Redgate Software. A lot of these words are things that we aim to express to each other and to customers.

Ingeniously Simple was a tagline that our founders aimed for with our first products. I still remember this and challenge developers to work towards this. However, I love these words being things that stand out: calm, dependable, Gold-Standard, Excellent, Trustworthy, even Love.

I have been proud to be a part of Redgate, and I want to ensure that customers not only get value from us for the money they spend, but that they want to, and like to, do business with us.

I have a copy of the Book of Redgate from 2010. This was a book we produced internally about the company after 10 years in existence. At that time, I’d been there for about 3 years, and it was interesting to learn a some things about the company. This series of posts looks back at the Book of Redgate 15 years later.