The PASS Summit opens today with the first keynote. This is one of the few times that I’ve declined the blogging table at PASS. The table has grown, it’s become a bit loud at times, and the pressure to take notes and push them out distracts me from listening and thinking.

As  a result, I’ll be in trying to think about what’s happening and what it might mean for our industry. Having given keynotes and developed them, I know it’s a marketing show, and a bit of entertainment. However it also can generate some excitement, and certainly the ideas shown can influence managers and executives, which can free up money for us to play with.

I’m a bit excited to see what’s coming, and what Microsoft might announce. If you’re not at the Summit, jump on the PassTV channel and watch live.