Launching Products

Over the years I’ve seen a lot of products launched. I still remember the fanfare around Windows 95, and the efforts to make this an event of sorts, back when virtual events didn’t make sense. There have been a few Windows or SQL Server launches, some of which took place at large conferences, but quite a few were launched in different communities with small physical events. In Denver, there were a few times when Microsoft rented a hotel conference space and scheduled speakers, some from Microsoft, and some local. These would be all day events, showcasing new features, with customers talking about their experiences in previewing the product.

Just a few weeks ago, Microsoft launched Visual Studio 2017, with some fanfare, and two days of virtual events. I watched one, and hope to find some time to watch a few of the second day’s events. While I don’t necessarily learn a lot, I go get a bit excited seeing new technology and how different people use it. It’s inspiring to see demos and solutions work well on stage. I think it’s a welcome respite from the drudgery of dealing with my own or other people’s code, and the various problems it presents, as well as the various bugs and limitations of the tools and IDEs I use. It seems there’s always some devil in the details that slows me down.

However, for a short time, I get rejuvenated and excited by the new features. I want to dig in and experiment. It can be a struggle to find time, but watching someone demo a new way of working reminds me of the things I love about computers and technology. I think this is one of the reasons I love attending SQL Saturdays or other conferences and watching other presenters talk. I always see some new and interesting things that generate ideas and excitement. I’m really looking forward to SQL Bits in a few weeks (still time to register), and a few days of seeing what others have been accomplishing with SQL Server.

I also have pride when I’m a part of the company launching a product. At Redgate, we’ve had a number of SQL in the City shows, which I’ve been honored to be a part of in many cities around the US and UK. Last year we tried a streamed version, which was yet another experience, but one I hope we repeat again. And, in fact, I get to be a part of another product launch next week. We’ve already release SQL Clone, but we have a live-streaming launch coming next week. I’ll be traveling over to Cambridge and getting ready for a few presentations that will hopefully inspire you to try the product. If nothing else, check out the stream and see if we show anything that sparks an idea in your mind.

I know many of us work inside companies, and our product launches are small, to relatively few customers that are often our fellow employees. Some of you work with companies and the results of your work are visible to lots of others. No matter which environment you work in, I hope you feel the same pride and excitement I do when you release a new idea for your users to enjoy.

Steve Jones

The Voice of the DBA Podcast

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About way0utwest

Editor, SQLServerCentral
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